Mba Casestudy

Case study :BMW
INDUSTRY BACKGROUND :
The simple machine pains produces automobiles and other gasoline-powered vehicles, such as buses, trucks, and motorcycles. The developement of the Automobile came from many commonwealth from different countries The automobile pains is one of the most Copernican industries in the world, affecting non only the economy save in like manner the cultures of the world. It provides jobs for millions of people, generates billions of dollars in worldwide revenues, and provides the basis for a mickle of related service and support industries. Automobiles revolutionized transportation in the twentieth century, changing forever the way people live, travel, and do business. The automobile has enabled people to travel and transport goods farther and faster, and has opened wider trade areas for business and commerce. The auto industry has also reduced the general cost of transportation by using methods such as mass production which is making several products at once, kind of than one at a time, mass marketing which is marketing products nationally rather than locally, and globalization of production that pertains to assembling products with part made worldwide (2001).
PESTEL
_Political Laws and government regulations have affected this industry since the 1960s.



Almost all of the regulations come from consumers increasing colligates for the environment and the concern for safer automobiles. The first safety act passed by Congress was in 1966 and was called the National Traffic and Motor Vehicle Safety procedure (Gale, 2004). This act forced manufacturers to improve the safety for the passengers, the driver visibility, and the braking of the car. It also stated that manufacturers had to inform the public when it had a recall on the cars. The motivation for the passing of this safety act was Ralph Nadars 1965 novel unguaranteed at Any Speed: The Designed-in Dangers of the American Automobile. (Gale, 2004) Safety concerns were not the only concerns during this period....If you want to get a full essay, evidence it on our website: Orderessay



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