Case: Iteam

Introduction & Background iTeam Inc is based on Walnut Creek, California salutary outside of San Francisco. It produces, markets, and sells its own line of computer systems, peripherals and consumer electronics to corporate customers and electronics retailers. They preindication their own research and schooling team and know historically found success by being a low-cost provider over the past five years. Their sales ar currently focused only in the United States, and they have slackly sold mainly locally. Their growth has caused them to expand to a much national scale, and they ar now considering sales on a global scale. They have outsourced their call centres to India and Ireland, and have outsourced much of their occupation to China. This has resulted in a reduction in product quality, though they have continued to grow due to their low prices. at once that they are competing with large, global conglomerates, they have found that they can no longer be the low-cost provider at this scale. These larger competitors are realizing lower costs due to economies of scale, and already have distribution systems in place throughout the world. iTeams sales line has always been somewhat lax in that there are few formal sales techniques used.

They rely heavily on aggressive individual sales efforts, and they traditionally have non focused on building relationships with customers or retail partners as it was not necessary with their low prices. Andrew Taylor, entrepreneur and CEO is looking for a strategy to bring iTeam into the future despite these hurdles. Analysis iTeam is currently face several key issues with respect to their growth. These stem from both the infixed workings of the company as well as their orthogonal environment. This section will outline these key factors. The Internal Environment Strengths 1. immobile Research and Development Team One of iTeams greatest strengths is their research and development team. This team has worked to... If you want to get a full essay, coiffe it on our website: Orderessay

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