Glocal Standard for Social Media Communication

This research paper will discuss the use of digital media and hearty networking within the Public Relations sector and whether a international standard for social media communication by internationalistic public relations professionals is considered necessary and feasible. The unplanned cascade of expert and social shifts (Friedman 2002), and the rise of web 2.0 go through ultimately changed world(prenominal) communication and the way public relations is behaved. The social media change has not only produced new potentials for the industry but too new ch entirelyenges and pitfalls. The success of a global standard for social media communications being implemented is difficult to determine, due to the complexities of heathen variations, governing laws and regulations, the rise of the digital media citizen and the ease to which batch have access to the Internet. A global standard is necessary, as check to Grunig (2009,1) these new media have the potential to pay back the profession more(prenominal) global, strategic, two-way and interactive, symmetrical or dialogical and socially responsible practice in the future. amicable media has been deemed the responsibility of public relations practitioners, as it has the potential to develop into the prime facilitator of two-way symmetrical communication.

Social media refers to all online tools and platforms that people use to share opinions, insights, experiences and perspectives with other people (Lincoln 2009, 8). Since 2004 social media has grown enormously in popularity, connecting people from all over the world irrespective of time, distance, geography and language (Friedman 2002). globalization is to be credited for moving the public relations organic structure of knowledge toward greater cultural relativism in order to make it more relevant to practitioners who are faced with the challenge of communicating effectively with the diverse publics of the emerging (Sriramesh 2009, 1) and developed markets. A global standard for social media communication,... If you want to get a honorable essay, order it on our website: Orderessay

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