Sony Ericsson

Sony Ericsson reports a strong increase in shipments and record net profit for the first pull back of 2004
19-4-2004
Units shipped in the quarter reached 8.8 zillion, a 63% increase compared to the same period last year. Sales for the quarter were Euro 1,338 million, representing a year-on-year increase of 66%. Income before taxes was Euro 97 million and net income was Euro 82 million, which represent year-on-year improvements of Euro 210 million and Euro 186 million respectively. trance the year on year growth in shipments and gross revenue reflects solid performance improvements across business units and regions, income before taxes was exception entirely(a)y strong due to favourable merchandise conditions. In addition, the restructuring measures that were taken in 2003 are now fully contributing to the goat line.
In an overall strong mobile phone market, shipments from Sony Ericsson reached an all time high as its product offering in the mid- and entry level segments shroudd to gain momentum. Market piece of land is estimated to have increased during the quarter thanks to strong assume and increased operational efficiencies. Sony Ericsson has increased its estimate for the global market for 2004 from approximately 520 million units to over 550 million units.




A three consecutive quarter of profits and good growth in sales demonstrates that our strategy is paying off. Our focus on GSM, UMTS and Japanese standards has proven successful, and our direction to emphasize imaging, multimedia, entertainment and industrial project is well reflected in our latest product offerings. We will continue to strengthen our innovative and attractive brand, ensuring our products appeal to customers across all market segments and regions, said Katsumi Ihara, President of Sony Ericsson.
During the first quarter Sony Ericsson announce new partnerships as well as exciting products much(prenominal) as the S700, the companys first mega pixel GSM photographic camera phone, and the Z500, its first Push-to-Talk capable product for the...If you want to get a full essay, order it on our website: Orderessay



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