Samsung DRam

1. What kind of challenges is Samsung facing from global competitors? Are the nature and potency of those challenges different?


- Competition on Design and Production (Fabs and Foundries)
- Samsung advantageously placed against traditional fluid drachm global players - Micron (US), Infineon (Germany), Hynix (South Korea), Elpida (Japan) and pull down Nanya (Taiwan) which is new and does not have the scale and market precense that Samsung has.
- SMIC (China) in particular - a foundry and other Chinese handicap producers (logic, flash and DRAM/SRAM) represent the greatest threat to Samsungs postion
- currently the pressure is on the basis of cost. Chinese foundries are buying designs from former Samsung rivals like Elpida and Infineon - and producing these designs for cheaper. While not profitable, theyre immediate object lens is to take away market share from Samsung
- Samsung has lead in frontier - cutting edge innovative designs and new convergence development - products especially in DRAM but this could tilt if market shifts to new paradigms such as nanotechnology. Chinese could speedily move into this just as well as Samsung could though Samsung has more vested in the alternate technology forms.




- Competition for the most part shifting to price competition in the DRAM sector
- Chinese currently bleeding away lucrative Samsung niche markets on the basis of cost - ASICs, specialty products (Rambus DRAM, DDR2 SDRAM) for customized architectures and built to order requirements.


2. What were the sources of Samsungs free-enterprise(a) advantage in the DRAM business in 2003?


applied science Development - Synthesis of a series of operational efficiencies - stacking [cells onto the chip], sacramental manduction of common core designs across applications yielding scale benefits (DDR DRAM and Rambus DRAM)
- Fab and Foundry both colocated together [Porters cluster model] allowed for bear upon problems and resolutions and innovations to be discussed in a single location
- Investment in quality and low failure...If you want to get a enough essay, order it on our website: Orderessay



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