Case Study

REBELLION AT GOOGLE Many computer engineers consider a job offer from Google as the golden ticket employment. open-air(prenominal) volleyball courts, free gourmet food, on-site haircuts, massages and laundry atomic number 18 among the perks, Google has offered its employees, at its main campus in Mountain View, California. But whatsoever of the people who do leave are challenging the social club in the best way an engineer knows how: by growing programs that could detract from Googles core business. Brian Kennish worked at Google for seven years, managing teams of engineers on a variety of products such as the Chrome browser and the stagnant Google Wave. Near the end of his stint at Google, Kennish developed a browser extension for Chrome called Facebook Disconnect. This software stops websites that deliver Facebook widgets installed on them, from automatically sending information about their users, bottom to the social networking company. Facebook Disconnect has 75,000 users, Kennish said. No one at Google asked me to do it, Kennish said. What sparked Kennishs project, he said, was reading the recent scrutiny of online data-collection tactics, chronicled by intelligence activity organizations. The Wall Street Journal has been running a series called What They Know, and CNN had its own called End of Privacy.



While Facebook and the applications that run on its computer programme can be considered personal-data hoarders, Kennish eventually realized his then-employer was, itself, among the biggest collectors. To name a few practices, Google can track search queries over time, cross ads to its Gmail users based on the contents of e-mails, and use a persons repair data to determine which shops ads it will show. Google, like many vane advertising companies, uses small files called cookies to track internet surfing habits in order to better target ads. I never worked promptly with user data, Kennish said of his time at Google. I didnt prepare a good sense of what was being collected. Privacy wasnt a passion of mine or...If you want to get a wide-cut essay, order it on our website: Orderessay



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