HARLEY DAVIDSON: IMPROVING QUALITY
I.Definition of the Problem
Harley-Davidson has been the long-time heavy weight bike market leader in the United States and about the world. The biggest dispute for the company is to sustain or provide even much superior value and satisfaction to its customers.
As part of its on discharge process to improve everything that can be improved, Harley conducts periodic customer surveys.
What information is Harley trying to gather?
How will the information be collected?
Who will be the recipients of the survey?
How can the data be collected from the questionnaire be analyzed?
II.Time Setting
1980s1990s2000s2007-2010
Japanese manufacturers exported motorcycles to the US in such(prenominal) volume which harmed or threatened local producers.
Imposition of 45% tariff on imported bikes.With the introduction of Fat son model, HD became the sales leader in heavy weight market. hybridization Motor Company added a HD edition to the Ford F-Series which intersection is continues for the 2011 model year.
HD acquired Buell Company, a sportbike manufacturer.
Claims of Stock Price manipulation2007 workers chastise disrupted the national production and had ripple effects.
2008 Global fiscal Crisis
III.
Point of View
Every market has its own policies around tariffs and taxes, policies around non-economic issues like licensing. So this is where our investment here is really going to help us because we have people closer who whap whats happening and what needs to happen, rather than trying to do it from Milwaukee, - lustrelessness Levatich, HD President and important Operating Officer
Close-to-the-customer philosophy extends to the dealerships as well. Teerlink, HD Chief Executive Officer.
HD wanted an Asian office to better record the challenges of doing business in China, India and other fast-growing nations.
IV.Statement of relevant Facts
a)Company Background
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