Bus401 Mod 1

Trident University International BUS 401 Winter 2011 Module 1 (CA) William C. Armstrong Dr. Yi Lang 22 January 2012 EBAY unmatchable of the worlds biggest on line auction sale sources is a corporation called eBay. According to business week, eBay is a $4.6 meg spheric powerhouse in internet commerce1. This powerhouse cherished to augment to international merchandises in differentiate to increase its earreach and revivify its revenue and profit. However, difficult and challenging problems in the mainland China market have eBay scrambling to determine their attached move. There nuclear number 18 a few reasons why eBay has discharge into problems. One of the biggest problems eBay faced was timing. EBay entered the Nipponese online auction market modern behind rivals Yahoo2. This placed them in a position where they had to precipitously enter the market. They completed an encyclopedism of Chinese online auction caller-out Eachnet in hopes to g ain screen background on their rivals. The next problem to face was competitors. Companies such as Tao Bao and Gmarket were growing chop-chop in the Asian market. Shoppers found their billets to be easier and cheaper to use. EBay claimed listings by on-the-scene(prenominal) stores, which generated less in fees, were rising winged than auction listings.

They went on to say that, merchants were selling too lots look-a alike(p) or commodity items such as DVDs or Cds, which made the buying lie with less unique and enticing2. However, buyers like the competitors options to negotiate with a vendor on an exclusive basis. This allows buyers to cerebrate deals instantly instea d of qualification them wait until all bids! are completed in spread auctions1. Gmarket also allows merchants to list items at a cheaper price than eBay. This, on with other marketing initiatives, has eBay scrambling to take hold up. These initiatives have constrained eBay to take drastic steps in order to compete. First, they lately waived the fees for merchants to sell items on their site. Second, they changed the look of their site in the...If you lack to get a full essay, order it on our website: OrderEssay.net

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