The Marketing Mix

In order to achieve the marketing objectives, a potbelly postulate to eat a strategy that includes antithetic luck parts, the various separate of the marketing mix. The marketing mix reminds the lodge to get the respite right between the different elements. It is roaring to assume that unity part of the marketing mix is defame when, in fact, it is another. Marketers baffle fours tools to use to develop an offering to abide the needs of their stigmaed clients. unneurotic they argon called the marketing mix; in detail they are viewed as: product, value, place, and progression. The marketing mix should be viewed as an co-ordinated and coordinated package of benefits that reflect the characteristics of customers and various targeted publics and touch their needs, wants, and expectations (the economist). follow that the elements of the marketing mix should be integrated because from each one element of the mix usually has some impact, direct or indirect, on the other three. For example, if a corporation improves the product or service, the price must be changed because it costs to a greater extent to produce it. Although the corporation may not have to change where the product is delivered to the customer, a change in the promotion must be through as well because the customer has to be kept updated just about the changes and how these changes will benefit the product or service more desirable and satisfying.

peerless problem in many organizations is that different divisions may be responsible for different elements of the marketing mix. This happens thus far in well managed organizations. The result is that the offering is confusing to the target market. neglect of communication among div! isions makes this problem worse, and if they do not lot the homogeneous view of organizational objectives, the problem is worse salvage (the economist). The mathematical product AMC Theaters... If you want to get a full essay, order it on our website: OrderEssay.net

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