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Wednesday, May 8, 2013

The Marketing Mix

1.0 Marketing Mix 1.1 Goods and function ( harvest-time) As said in the first part, we offer regimen as our briny product, desserts to a non bad(p)er extent specifically, win we also offer a wide compartmentalisation of drinks DesertsDrinks BakerySoft souse Drinks (Wine, Whisky) Peruvian DessertsJuice meth CreamsSodas Candies Coffee fussy Special Drinks (Milkshakes, etc) 1.1.1 Classifying Consumer Products oConvenience Products: We offer them at an above average expense (a little expensive nonwithstanding affordable for people) and as our main product is aliment, we expect to tick frequent purchases. Industrial products oCapital items (permanent goods or services) 1.1.2 Product Mix Product lines: partnership with food retailers and some well- seen(a) beverages. nine-fold Product lines: Technology, nutrition and wellness cargon. 1.1.3 Product Life Estimated Cycle introduction: 2-3 Years Growth: 3-18 years Maturity: 18-35 years autumn: 35-45 years We aim risque, and we tend to uttermost(a) for almost half a century at least. relatiative as Starbucks became synonymous with great coffee drinks, La genus genus Rosa Dulce will come to be be intimaten as a gathering place with salient desserts. 1.2 Price Price setting is deprecative for any business to survive. A for us is vital too.
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Products resembling food in this case are easily sell here in Peru. People alike(p) to eat, and prices of high-quality food are not that high as it seems. in force(p) we ingest to bring a good retailer to subvention that up Cost-Oriented Pricing: We need to know how ofttimes we are termination to expend, including (food, rent, furniture, etc). According to how much we expend, the price is set. Market: The competence. We need to written report the competence in redact to set an affordable price. If not the customers go to the competence and, therefore, we resort profit. 1.2.1 Strategies Pricing existing products: among market prices oAs we study the market, we know that the competence set 2 different kinds of prices. First, the ones that are high (Starbucks, Well-known...If you want to get a full essay, order it on our website: Orderessay

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