Malay Consumers' Attitude in the Purchase of Hair Styling Produces.

1.0 Introduction This report consists of the findings and analytic thought process for a explore conducted for LOreal to look into the Malayan consumers attitudes towards the purchase of bull styling products. The research was initiated to understand the customers preferences in the habit and purchase of tomentum cerebri styling products which include coloring, treatment and permanent wave products. The answer from this preliminary content shall support LOreal in reservation awargon decision in introducing new products into the market. The tour of this research is on Malay consumer who represents a majority of the population in Malaysia. Interviews and surveil using questionnaire are conducted by the research team to soak up information for depth psychology. There are eightsome people who responded to this interview, cardinal questionnaires were distributed for the analyse and a response hardened out of 92.5% response point was achieved. The survey was conducted via convenience ingest in One Utama ascertain mall and KBU College, where there is a high patronage of Malay consumers in that location. 2.0 Presentation of Findings and Analysis In the research, duodecimal and qualitative data analysis shall be employed to get down findings for the research questions. 2.1 Respondents profile Table 1: Respondents profile Gender          oftenness         Percent         Cumulative Percent Male         2         2.7         2.7 Female         72         97.3          c Total         74          ascorbic acid          Age Group                            Below 18         3         4.1         4.1 18-25         41         55.4         59.5 26-35         23         31.1         90.6 36-45         5         6.8         97.4 Above 45         2         2.6         100 Total         74         100          Occupation                            Business/Merchant         19         25.7         25.7 Director/Manager         2         2.

7         28.4 Professional         5         6.8         35.2 Secretary/Clerical         9         12.2         47.4 Student         27         36.5         83.9 Housewife         7         9.5         93.4 Executive         3         4.1         97.5 Others         2         2.6         100 Total         74         100          Income per month                            Below RM1500         50         67.6         67.6 RM1501-RM3000         17         23.0         90.6 RM3001-RM5000         5         6.8         97.4 Above... If you want to get a full essay, order it on our website: Orderessay

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