Tiffany And Co.

TIFFANY & CO. ®
Introduction
Tiffany was founded in September 18, 1837 and for about 170 years, the imperfection has been successfully opening several stores and establishing the blot as the chair place to buy fine jewelry of utmost quality. The brand has been dedicated to provide their customers with original designs as well as the ultimate in-store experience. They know that their customers expect nothing less than vellicate quality in jewelry and services and Tiffanys has make just that for the past fifty-three years when Charles Lewis bought the familiarity and named it as Tiffany & Company.
The confederacy mission and values evolves more than creating fine, high quality jewelry, in fact the company believes that their products ar treasures that provide be kept in peoples family for generations to come. To ca-ca customers loyalty, Tiffany & Co invests in quality, excellence and trust. CEO microphone Kowalski affirms that most of its Tiffany & Co success comes from their philosophy that the company has an obligation regarding its products quality and has never been elitist.
In fact the company claims to always have had democratic stores in which everyone is completelyowed inside, there are no doorman or locked doors.



The company translates humility in recognizing that Tiffany & Co is an American Brand and for that is part of its unpolished history.

Situation Analysis
What does Tiffanys growth strategy (growth without compromise) mean?

Tiffany & Co. marketing strategy has been called Growth without Compromise I believe that this strategy comes from the idea that as explained in the case at all costs, the Tiffany brand must be protected from dilution, poor quality, and anything that would trouble its reputation or credibility (Darden Business Publishing, University of Virginia. Tiffany and Company, page 8). Meaning that its ok to open more stores as grand as the company and its name does not get lessened or damaged in the way, not only in terms...If you want to get a full essay, order it on our website: Orderessay



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