Product Endorsers

Belinda K. Hernon
Ameri keister Intercontinental University
Product Endorsers
MKT655 Research Methods in Marketing
suffer Type: Unit 1 Individual Project
April 29th, 2012

Abstract
This piece will be going over the many shipway in how to pick the right mortal for endorsing a overlap. The advantages and disadvantages of having a celebrity endorser. And what can go wrong when choosing the wrong person and the benefits of choosing the right person for a product.



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Product Endorsers
Introduction
Every advertising that is seen on television or in a cartridge clip is there because it took hundreds of people to figure out that it should there. Endorsers be in effect(p) the same, theres a reason that professional athletes ar the depend of Nike and Adidas. An over weight person would not be able to sell not only the merchandise that these dickens companies provide but the brand. The right sales person can sell anything and that is what is going to be discussed in this paper. The right look for the right product.
Research on Brand Endorser and Consumer Perception
Celebrities argon one of the biggest faces for products. Theres Tina Fay for Garnier hair color, Drew Barrymore or Ellen DeGeneres for Covergirl, Drake for Sprite, and the list goes on.



Companies will pay actors, actresses, singer, rappers, and athletes millions of dollars to be the face of their product in hopes that people will buy it solely because they told them too.
Sports are almost like a religion now a days. People get into fights because their police squad lost or somebody said something bad about their team. People get tattoos of the team logos on them. So it would only make sand to have athletes be the face of products. Athletes are definitely the face of all athlete geared companies like Nike, Adidas, Reebok, Dicks and any other sporting goods store but they are also become the face of other products. Like Blake griffon of the Los Angeles Clippers and eight time gold medalist swimmer Michael Phelps...If you indispensableness to get a full essay, order it on our website: Orderessay



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