Got Milk-Marketing Strategy Analysis

Got Milk

Kantawit Khantha
4129040
Consumer associate draw with others foods point of intersection. CMPB has used this association to establish take out iron out c completelyed Got Milk in order to increase take out sale in California and after its success, Got Milk are promoted all over USA and some of other surface area as well. Got Milk uses milk deprivation strategy to incite people to drink milk with other food product such as cookies, cereal, or sandwich.
CMPB marketing program straightaway and back in archean 90s is considerably different. In early 90s CMPB milk advertising delivered the message about nutrients in to each single ice rink of milk, image that entrust reflect if they are milk consumer and how milk is good for health and body. The strength of traditional promotional campaigns is that the advertising immediately point out the key put on which consumer will gain after drinking a glass of milk. Ironically, around 90% of target audiences are already acknowledge about its benefit before the campaign has started. And it seems to be cadence wasting to deliver information that they are already known. As a result advertising did non attract guest attention. Also the program did not focus on all of marketing mix strategy (4P) but only one which is promotion by using media.



Differently from the old campaign Got Milk campaigns has applied all 4P into their strategy. Milk product itself has devoted with other product such as cereal, cookie or sandwich. Furthermore it is produced in many favored which aim to take in varies of targeted audience. The milk vending machines have been used for convenience. The promotion is not only used through media but at schools and marketplace stores. However in my opinion despite there is increment of their strategy but the milk itself should not be attach with other products. As it has mentioned in the case study that if economic consumption of product that has association with milk decline, the consumption of milk will decline. I think their advertising...If you want to get a extensive essay, order it on our website: Orderessay



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