The concept is simple.Think about a cake. All cakes adopt eggs, milk, flour, and sugar. However, you can alter the final cake by change the amounts of mix elements. It is the same with the marketing mix.
Product
The crossroad is the physical product or service offered to the consumer
Product decisions include aspects such as Brand name, function, appearance, packaging, quality, warranty.
Price
The price is the amount a customer pays for a product.
Pricing includes not only the list price, but similarly discounts.
Place
diffusion(placement) is about trounceting the products to the customer. Some examples of distribution decisions include: Distribution channels ,Transportation, Specific channel members
Promotion
The target group require to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to circle costs over a larger output.
Summary of merchandise Mix Decisions
|Product |Price |Place |Promotion |
|Functionality | angle price |Channel members |Advertising |
|Appearance |Discounts |Channel motivating |Personal selling |
|Quality |Allowances |Market coverage | general relations |
|Packaging |Financing |Locations |Message |
|Brand |Leasing options |Logistics |Media |
| warrantee | |Service levels |Budget |
|Service/Support | | |...If you want to get a full essay, order it on our website: Orderessay
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