Airport Case Study

Case Study Report for Air pork barrel

Submission for the requirement of MBA course
(Creative and accountable market)


Summary:

This report evaluates the reasons why the success of Airpork Australian chilled pork in Singapore. In the evaluation, we found the Australian Pork special(a) (APL) successfully intentiond the Brand Strategy and Marketing immix which includes ingathering, place, price, promotion, packaging and processes (6P) to promote their pork. As to differentiate the product, establish the product image and stimulate the interest for the customers, APL used the Marketing colloquy Strategy and further invested an expensive advertising campaign to beef up their pioneer position in the Singapore pork market. In order to step-up their sales in Singapore, we suggest they use the Extension Strategies and Reinforce Brand Image to further increase the market and product sector for the young couple or young people and further improve their image and bulls eye by launching Australian Pork Festival in a timely basis.

Word Count (1748), excluding Summary, Content and References.
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Contents


instauration 5
Main Reasons for the Australian pork exports to Singapore
increased from 60,000kgs to in 1998 to 28.8 m.



kgs by 2001: 6
- Needs for the Singapore pork market 6
- Wants for the Singapore pork market 6
How APL use the Marketing Mix to launch the computer program in Australia 6
- Brand Strategy and Good Brand divulge 6
- Product7
- Place7
- Price7
- Promotion7
- Packaging and Labeling 7
- Processes8
Reasons why APL spent expensive advertising campaign to promote Airpork9
Marketing Communication 9
- Differentiate the product9
- Improve the...If you want to larn a full essay, order it on our website: Orderessay



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