Cultural Anthropology Assignment 8

Information and Communication Revolution in SocietyWe atomic number 18 encouraging in the revolutionary times as technology has brought a seismic lurch in all the communication that is victorious place in the hunting lodge . Today , after more(prenominal) than a century of electric technology , we have extensive our central nervous system itself in a world(prenominal) embrace abolishing both space and time (McLuhan , 1964 ,. 3 ) The late selective information and communication technologies , as well as those that are waiting to be discovered in near rising , have laid down the foundation of the global information based society . Humanity is very quickly adapting to the technological novelties . passel are adjusting to all the innovations and changes instantly and readily . The desire for newer ways of getting information and entertainment are increase . The young are being fed infotainment quite of information and entertainment separately . We have learned in the course that in modern times media plays a square role in shaping the society and this directly relates to this make out and brings forward the strong impact of the modern media on society . Since computer and communication is the spine of the news and entertainment attention , the creation and use of new media is aided by the advocate of computer processing . Hence websites , wikis , blogs podcasting , mobile devices , e-mails and attachments , interactive telecasting , virtual world , video games , hypertext fiction , and electronic kiosks are at gravel considered new media . The new media is making our hereafter more advanced at an accelerating pace . Cairncross rightly notice that , .technology takes shape long before its full consequences for society come forth (2001 ,.

1 ) One major way in which everyone has been alter by the wave of new media is that , now the media does not present information and entertainment to us further with us slew are not passive audience of the media but actively participate in all the media related activities , as it is super interactive in nature One such change is the ability of individual members of the audience to determine their personal patterns of media usage rather than being at the mercy of schedules determined by television broadcasters (Rayner , Wall and Kruger , 2004 ,. 221 ) The audience decides what it wants to see or comprehend . Media is no longer controlled by companies but by its audiences . People do not just read content but make content too Hence technology is supporting society and in return is getting support from it . some(prenominal) have become indispensable for one anotherReferencesCairncross , F (2001 . The remnant Of Distance : How the Communications Revolution Is Changing OurLives . London : Harvard tune School PressMcLuhan , M (1964 . Understanding Media . London : Routledge and Kegan PaulRayner ,, Wall ,, Kruger , S (2004 . Media Studies : The Essential Resource . London : Routledge PAGEPAGE 3...If you want to get a full essay, order it on our website: Orderessay

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