Strategic Marketing Plan for the Audi A1

Task Two: Marketing Plan The Marketing Plan is ground on the model by The Chartered Institute of Marketing. 1. intro & Mission Statement Audi is a premium and performance railroad railway car manufacturer. Our Strategy 2020 provides even clearer focus on our target to vex the number one premium brand. With the change in assume from society in the types of cars people wish to drive, we have to queue up the path we are taking to come through our vision. We can notwithstanding achieve this if we focus our upright and uncompromising attention on the customer. Thats why our mission is: We make whoopie customers worldwide To delight customers worldwide we must focus on giving them the genuinely best brand experience, with innovative and emotional products. This must be delivered with the passion, skill and rapid response of everyone in our organisation. This document is a major milestone in the development of a strategic Marketing Plan as Audi enters the volume sector (AO Segment) with the invigorated Audi A1. This plan go away outline the market introduction for the Audi A1 and how it will assist Audi in achieving their goal of gaining a 5.6% premium car market share by 2015.

The plan looks at the reliable car market, Audis A1 main competitors, and seeks to identify trends which will put to work the premium car market in the next 5 years. It looks at the Audis place in the market right off and where it should be in 2015. The analysis looks at the strengths and weaknesses of Audi entering a new segment AO Segment - of the market and illustrates how the opportunities and threats should be responded to in the car market. From the analysis, the Plan identifies a number of target markets whose of necessity are matched by the benefits provided by the Audi A1. Full Audi A1 Product training is detailed in Appendix Finally the plan sets targets for penetration by the Audi A1 into the AO segment and what strategies the Marketing Plan will use to achieve these goals. 2. Current Market Position... If you want to get a full essay, order it on our website: Orderessay

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