Rockefeller and Carnegie

Andrew Carnegie and jakes D. Rockefeller; Captains of industry, or robber barons? True, Andrew Carnegie and John D Rockefeller may have been the most influential businesswork force of the 19th century, plainly was the way they conducted business proper? To fully answer this question, we must(prenominal) look at the following: First understand how Andrew Carnegie and John D. Rockefeller changed market of their industries. Second, look at the similarities and differences in how both men achieved domination. And third and lastly, Look at how both men tempered their workers and customers in order achieve the most possible usefulness for their company. Let us first look at Mr. Andrew Carnegie. Carnegie was a mogul in the steel industry. Carnegie developed a transcription known as the vertical integration. This method basically hop-skip out the ?middle man. Carnegie bought his own iron and coal mines (which were necessities in producing steel) because purchasing these materials from independent companies cost too overmuch and was insufficient for Carnegies empire. This hurt his competitors because they still had to pay for raw materials at much higher prices. Unlike Carnegie, John D. Rockefeller integrated his embrocate business from top to bottom. Rockefellers system was considered a ?horizontal integration.

This meant that he followed one product through all phases of the production process, i.e. Rockefeller had look over the anoint from the moment it was drilled to the moment it was sell to the consumer. These systems helped both men in acquiring their fortunes. These tycoons exercised their genius in finding ways to cancel out competition. Although Carnegie liked to be the tough businessman, he was non a monopolist and did not like monopolists. On the other side of the pool, Rockefeller was dominating the oil industry with no mercy. He believed in primitive barbarousness in the world of business, where only the fittest survived. He helped coin the consideration ?ruin or rule. Rockefeller had a great belief... If you want to set about a full essay, order it on our website: Orderessay

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