Profile- Wills Lifestyle

INDIAN APPAREL INDUSTRY Overview The Indian Apparel Industry is part into two sectors: Domestic & Export segments India is very strong in niche segment and short-run counterfeit garments READY-MADE trim INDUSTRY The Domestic RMG industry is highly fragmented with a few players in organized sector. This degree of fragmentation can be attributed to the erstwhile government policies. Small and unorganized local players more often than not dominate the domestic RMG Market. The domestic marketplace worth Euro 13.64 zillion can further be segmented into: ?Mens mount segment ?Womens wear segment ?Kids wear segment Over the last TEN years, ITCs Lifestyle Retailing course Division has realized a nationwide retailing nominal head through its Wills Lifestyle chain of exclusive specialty stores. It has been providing the Indian consumer a truly International Shopping Experience through maiden ambience, customer facilitation and clearly differentiated product presentation. These stores have established themselves as preferred obtain destinations in the prime shopping districts across the country.

ITC believes in the philosophy of Enjoy the Change - the change that comes through With its brands, ITC aspires to figure of speech a dominant presence in the apparel market through a robust portfolio of offerings. Wills Lifestyle, as a fashion destination, offers a tempting choice of Wills Classic work wear, Wills pastime relaxed wear, Wills Clublife evening wear & fashion accessories, Essenza Di Wills an exclusive mountain chain of finely fragrances and bath & body care products for men and women and Fiama Di Wills a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature interior decorator wear, created by the leading fashion designers of the country. ITC also initiated a undress into the popular segment with its mens wear brand, John Players, in 2002. In 2006, With a distinctive presence across segments at the premium end, ITC has... If you want to get a full essay, browse it on our website: Orderessay

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