Marketing Plan

Fernie & Associates Marketing Plan Keller Graduate School of Management MM 522 Christopher J. Cerdon October 2009 administrator Summary Fernie & Associates (F&A) is in the business of supplying and distributing coherents for private pledge companies and righteousness enforcement agencies. The comp whatsoever mission statement is: Fernie & Associates is located in the breast of Los Angeles fashion district, at 315 W. 9th Street, Suite 1000. Fernie & Associates is one of many suppliers for uniforms in Southern California, however the primary focus for this company is private security companies and law enforcement agencies. As supplier and distributor F&A not only supplies just the uniforms, but everything to complete a uniform, items such as: belts, boots, jackets and blazers, hats, undershirts, handcuffs, knives, watches, sunglasses etc. Essenti each(prenominal)y everything and officer needs except for guns. F&A also has on site tailoring for all custom fittings. This is a business that is not open to the public, the event of customers that visit their offices atomic number 18 officers which have been sent by their employer.

This involves our sales staff meeting with buyers from small security guard companies to city officials and negotiating recoil to supply and distribute specific styles of uniforms. Therefore a buy Order (PO) is created and given to each client, now all this is take is for the officers come in and show the PO, and they receive their standard uniform negotiated through their employer. Once the officer receives his/her uniform then they are fitted, fitting is included in the contracts, all uniforms must be fitted properly. An on site tailor will make any adjustments needed to the uniform. The purpose for on site tailor is there are many officer wearing bullet proof throne under their uniforms, and many times uniforms are ordered a size bigger, so it is necessary to make alterations for... If you want to get a full essay, order it on our website: Orderessay

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