Marketing Plan of Toyota

1. Executive Summary Toyota Motor Corporation Australia (Toyota, Australia) which deals with a large range of car segments has manufactured the Prius Car in the self-propelled industry which is one of the best hybrid synergy motion in today business purlieu. And provide a belligerent advantage to other business by achieving and environmental warm car and providing the best efficient fuel system. The report begins with the fundament of the caller where brief background information on the company and discussion of the market in which the Toyota Company operates is explained. A original Situation Analysis is conducted which gives a better understanding of Toyota, its assorted products, competitors and different environments in which it operates. After considering the internal and external environment a SWOT Analysis is conducted which tells us the strengths, weakness, opportunities and threats of the business environment. On the basis of these factors the critical issues are identified and marketing objectives and strategies induce been defined. Towards the end a recommendation of change and implementation programme has been developed to improve the product. The report contains different graphs which show the up-to-date position of the company and the performance of the product in the circulating(prenominal) market. 2. Table of Contents 1.

Executive Summary2 2.Table of Contents3 3. entrée4 4.Mission Statement5 5.Situation Analysis6 a.Internal purlieu6 i.Products6 ii.Financial and non-financial situation6 iii.Channels8 b.External Environment9 i.Markets9 ii. competitive environment9 iii.Economic environment9 iv.Demographic environment10 v. companionable and Cultural environment11 vi.Political and legal environment11 vii. expert environment12 c.SWOT analysis13 d.Critical issues14 6. market Objectives15 7.Marketing Strategies16 a.Target Markets16 b.Product strategies16 c.Pricing... If you want to get a good essay, order it on our website: Orderessay

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