Subhiksha: Managing Store Operations by Janat Shah, Rahul Patil, Trilochan Sastry 23 pages. Publication date: whitethorn 01, 2010. Prod. #: IMB323-PDF-ENG Founded in 1997, Subhiksha had grown from one shop class in 1997 to much than 1000 sell outlets in 2008. It sold FMCG, grocery, pharmacy, mobile products, and fruits and vegetables (F& international ampere;V). It was the largest supermarket and mobile retail chain in India with presence in 90 cities. Although organized retail was identified as a high-growth area by the middle of 2008, players had realized that organized retail in India was going to be tough business. Various players (Reliance, Bharti, Birla, and the time to come Group) were experimenting with different formats and models. Subhiksha decided to come up with its own model, which in its view was suitable to the Indian context. Subhiksha targeted the middle and lower classes, non the high-end customers. IT operated with an everyday low pricing model and turn up several(prenominal) smaller stores closer to customers who lacked markets nearby. At the operational level, the company incessantly increased the allow chain process efficiency to salvage goods at low prices. The Subhiksha business model is explained through a flesh out description of operations of a store (Indiranagar) located in Bangalore.

It also describes operations of the distribution center that served the Indiranagar store as well as 58 other stores. The guinea pig discusses the challenges of organized retail in general and specific challenges of livestock and cost wariness for a discount retailer. It also provides detailed data that can be used for the diagnosis of the tote up chain system at Subhiksha. Learning Objective The Subhiksha case is a comprehensive case dealing with retail operations and supply chain issues. Ideally this case should be scheduled later on all the basic concepts in supply chain management have been covered in the course. It is also useful for discussing the complexness of introducing a unique business model... If you want to get a full essay, order it on our website:
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