Hong Kong Disneyland Case Study

EXECUTIVE SUMMERY This paper forget snap Hong Kong Disneyland that was built y Disney in conjunction with the Hong Kong government. The topical anaesthetic culture of the people of Hong Kong and how it is link to the operation of business especially the tourism industry, which Disneyland will precipitation under, will be closely examined. The author chose Hong Kong Disneyland, a etymon park built and operated by a refreshful-joint venture, between the presidency of Hong Kong and the Walt Disney Company. In this report the author uses Disney as the subject of the paper as it is a new business venture in the tourism industry in Hong Kong. Disney started its business in Hong Kong since phratry 12th 2005 therefore evaluations and analysis are still in their early stages. This report will give a plan background of Disney and will then go on to analyze the various methods for strategic analysis to examine the culture. The paper will use some cultural theories in order to provide a comprehensive background as to the cross cultural awareness of the company with the culture of a state. INTRODUCTION Hong Kong Disneyland (HKD) is among five much(prenominal) theme parks located on a reclaim area in Pennys Bay, Lantau Island.

According to moth miller (2007), it was opened on September 12, 2005, considered a good meet by Chinese calendar for opening a new business. Hong Kong Disneyland was built and operated by a new-joint venture company, the Hong Kong International report card Parks Ltd (HKITP), as formed by the Hong Kong Special administrative Region Government which owned 57% and the Walt Disney Company owning 43% according to Miller (2007). According to Hills and Welford (2006), although Disney invested $316 million and the Hong Kong government invested $2.9 billion, Disney has no ownership of the land. Disney tried to avoid the culture clash that was experience when Disneyland Resort Paris was opened in France by incorporating local cultural elements in HKD. It was projected that the theme... If you want to get a full essay, order it on our website: Orderessay

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