Comptoir Des Cotonniers

AUSTRALIAN MARKET 2010-2011 ------------------------------------------------- TABLE OF CONTENT Introduction ………………………………………………………………………………………………………………..……..p3 I. Internal compend………………………………………………..…………………p4 2.1. chock up Analysis……………………………………………………………………………………………..p5 2.2. The Ansoff matrix: Product/Market Strategies………………….…….………………….p8 2.3. Key Factors Analysis……………………………………………………………….………..…………p10 2.4. The Value Chain (Porter)……………………………………………………….….………………..p11 II. External Analysis…………………………………………………………………p12 3.5. Market breakdown…………………………………………………………………….….……….p13 3.6. Products to be exported…………………………………….……………………..……………….p14 3.7. Competition …………………………………………………………………….…….………………….p14 3.8. Price scheme and Adaptation to arrest the Australian ready-to-wear marke…p16 3.9. Marketing Plan: Distribution and conference……………….…………….…..…p18 3.10. Developing trade contacts & Finding suitable transportation system systems………………p20 Conclusion: Setting up goals in a short, intermediate and long term view …………………..

……………p22 Appendix 1: Kapferrer mug Identity Prism……………………………………………………………………..…………..p24 Appendix 2: Competitors……………………………………………………………………………………….……………………..p26 Appendix 3: Comptoir des Cotonniers in the world…………………………..…………………………………..………p28 Appendix 4: Distributors, dash Fairs and Transport contacts……………………………………………………p29 Bibliography……………………………………………………………………………………….……………………...…………………p30 Introduction Since its creation back in 1995, Comptoir des Cotonniers has handsome and is now an international clothing company through 362 stores in different countries all over the world such as Europe, Japan, USA, Korea and so on. The companys international expansion strategy will lead Comptoir des Cotonniers to take into consideration the scuttle to establish the brand in the Australian market. Indeed, both countries buy the farm to the western... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.