Classic Airlines

Running Head: CLASSIC AIRLINES AND MARKETING Classic Airlines and Marketing MKT571 University of Phoenix William ODonnell rarified 12, 2010 Over the past 25 years, Classic Airlines has established themselves as a leader in their industry. Presently, they are maintaining profitability; however, galore(postnominal) industry and economic struggles are causing this to change. After the tragedies of phratry 11, 2001, the popularity of air travel has lessend significantly and the costs of doing business deliver been on the rise. One of the primary causes for concern is the consistent decline in the morale of their employees and the loyalty of their customers. By January 2005, Classics declining Classic Rewards program measured a 19 share decrease in the number of Classic Rewards members, and a 21 percent decrease in flights per remaining member (University of Phoenix, n/a, p. 1). To avoid financial crisis, Classics Board of Directors has organize forth an initiative to reduce costs by fifteen-percent all over the next year and a half. Chief Executive incumbent Amanda Miller states: Your challenge is going to be rising above our competition without discounting airfare.

Thats going to take some genuinely creativity but the simple truth is that we are not in a position to cut our margins any yet and still survive (University of Phoenix, n/a, p. 3). Classics executives are presented with the task of cutting costs while increasing the comprehend value of their services to their customers. As a result, the companys leaders will need to come up with a strategy that will satisfy company initiatives while maintaining the decreed welfare of its unionized employees and satisfying the desires of its customers. Opportunities As shown above, there is a huge opportunity for Classic Airlines to improve the loyalty of their frequent flyers. To establish a basis for their strategy, it is important for Classic to amply understand their tar take a crap demographic so that they may... If you want to get a full essay, order it on our website: Orderessay

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