Assignment

Developing Strategy Plan for HMV Group. NAME STUDENT ID no DATE OF SUBMISSION07/04/2011 INTRODUCTION HMVs first store, on Oxford course in London, was opened in 1921 and since then the chain has change state symbolised throughout the world by its iconic His Masters juncture dog and trumpet trademark. Today, HMV operates from over 400 entertainment stores and websites in the UK & Ireland, Canada, Hong Kong and Singapore. The brand also extends into entertainment-related experiences, including ownership of live music venues and pass festivals across the UK and related ticketing activities. Explain and analyse external factors bear upon HMV (AC1.

1) PESTAL ANALYSIS OF HMV Opportunities | Threats | P | | ?         Little control over illegal downloads | Ec | ?         strategic alliances with media distributors/producers | ?         Declining physical music purchases?         New look competition - Zavvi?         Online and digital media providers are taking a larger share of the markets?         inflationary cost pressure?         Consumers are more promiscuous across channels and competitors?         Supermarkets | S | ?         Online social networking?         Loyalty card scheme?         vamp store atmosphere (increase footfall)?         Sufficient disposable income | | T | ?         Internet?         Online digital downloads?         Digital products?         E-books?         Mobile phone digital media links?         In-store flashgun digital product purchase | | En | ?         Decrease Carbon footprint | ?         Packaging | L | | ?         Illegal downloads touch on the purchase of both online digital and physical media | | | ?   | Analyse the expectations of a shareholder and other stakeholders of HMV EXPECTATIONS OF SHAREHOLDERS AND STAKEHOLDERS Stakeholders should be clearly defined, particularly if at that place is any potential question of... If you want to get a full essay, order it on our website: Orderessay

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