Media Events

The prodigiouss, occurring every four years, is a sporting casing in which countries who have qualified ar able to compete against apiece other in a range of events. This paper concerns the start ceremony of the London 2012 Olympics, a theatrical and musical utter to celebrate the initiation of the competition. The purpose of this essay is to explore the worldwide significance of this event using media events theory. In order to do this it is first necessary to define the nature of a media event and discuss in what way the London 2012 Olympic Games orifice Ceremony fits into this classification. It will be shown that, although this event is intended to be as such, the changing nature of technology and global communications has heavily impacted its viewership and thus its significance. In addition that upshot of propaganda and nationalism arguably come into play due to its compose nature. And that moreover the tradition of media events has become progressively redundant through changing desires of audiences and increasingly cynical views toward large organizations and government. It is important to polish off at this point that the Opening Ceremony is part of the Olympic Games as and as such cannot be explored as but separate.

It was perhaps the advance of radio and satellite technology itself that contributed to the pedigree of the media event, as Dayan and Katz state; it was a new write up genre that employs the unique potential of the electronic media to command assistance universally and simultaneously in order to tell a primordial story about current affairs (1994:1). Media events are characterized by their call to audiences to stop their daily routines and participate in the viewership of a televised events (1994:1). It is paramount to understand that media events are rare and in particular, a deviation from the everyday, they are interruptions of routine; they interject in the normal flow of broadcasting and our lives (Dayan and Katz, 1994:5). In... If you want to waste ones time a full essay, order it on our website: Orderessay

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