The Electra Townie: the Way to Freedom and Independence

Making an immediate connection with the audience --I am not just metal and rubber I rollick a voice just like Jackie Hall-- the ad for the T experienceie 3 700C featured in Bicycling powder store invites men and women alike on a journey to freedom. The austere contrast between a young and prosperous Jackie in the foreground and the bike below unifies empowerment, exudes confidence and conveys a ascendent message of autonomy, one of the researcher Jib Fowles advertizing appeals. In the upper half of the ad, Jackies directness as she st bes salutary at us right in see of a beigish discolor office wall conveys poise strong beyond her years. She knows who she is, what she wants and how to get where she wants to go. Also she posing for a tv camera have on open tank and large prosperous earrings and having a stain on her right arm calls to fountainhead independent glamorous shining in gold stars from the covers of illustrious magazines. She is her let grease and I wa nt to be her. Her likes are relevant and trendy. Indeed, references to pomegranates and heartbeats cuss with youth and living life to its effectiveest. Her desolation is both inviting and challenging.

Similarly, the white as snow bike glares at us with its pitch blackness tires against the striking white range challenging you and asserting its own independence. Again, its love for speed and control holds a promise of self-fulfillment. razz me - it screams and I will tackle you to new personal high school at your own pace as you chill whenever you want. Whether it is the request for affiliation or a desire for autonomy, this ad delivers a powerful electrical shock to the i magination and plants a seed to at least fig! uratively write our own personal ad. In the end, this ad throws experience a challenge - be yourself, be somebody, be free. honorable mention Fowles, J. (1982). Advertisings fifteen appeals. Etc.: A check up on of General Semantics, 39, 193-202.If you want to get a full essay, ordination it on our website: OrderEssay.net

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