Targeting the Bottom of the Pyramid

Summary Many big companies tried to target the goat of the gain but often fail. So many investors and companies aspect that it is to a fault risky. At first, they thought it was the high prices that demotivated the consumers. Then, less companies tried to interrupt product that is extremely low in prices but they remedy fail to capture the consumers because they cannot lurch their long-entrenched behaviors by paying for refreshful products and integrating them into their lifestyles. So the next motility arises, how to change the behaviors of the consumer? a fewer(prenominal) companies hand over successfully flux their products into the lifestyle of the bottom of the pyramid. The tonality to the companies success is not to change the peoples lifestyles but to fit products into their lifestyles. So companies like Hindustan Unilever developed a product called Pureit that sells for $43. Then they utilize people over in India to demonstrate the products in local anesth etic houses and deliver them door-to-door. Now, more than 3 million Indian homes come Pureit systems. Discussion Questions 1. why are companies such as Siemens, GE, and Procter & group A; put on the line targeting the bottom of the pyramid?

These companies target the bottom of the pyramid( depress identify merchandise) because they essential to expand their business by diversifying their target grocery store segment. Very few companies and firms retain successfully penetrate the sink class market because they set high prices for their products. Companies overestimate the rise up of the market and end up selling to the middle class, potpourri of of the lower class. So they decided to create a advanced low-cost! market. Another problem companies face is even if they have the right product with the right price, they cannot persuade the low-income consumers to buy spick products. So companies learnt that they cannot change the buying behavior of the consumers. Only few companies managed to fit their products into the consumers buying behavior. Basically, companies target lower class markets...If you desire to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay