Computers and Marketing

Marketing is the process by which cheeseparings argon sold and purchased. The aim of

marketing is to acquire, retain, and punish customers. Modern marketing has evolved into

a complex and diverse field. This field includes a wide variety of special functions such as

advertising, mail-order business, public relations, retail and merchandising, sales,

market research, and pricing of goods.

jobes, and particularly the marketing aspect of businesses, rely a great deal on the

use of computers. Computers play a material role in inventory control, processing and

handling orders, communication between satelite companies in an organization, design and

production of goods, manufacturing, product and market analysis, advertising, producing

the social club newsletter, and in some cases, complete control of company operations.

In todays extremely warring business environment businesses are searching for

ways to improve favourableness and to maintain their position in the marketplace. As

competition becomes more intense the decree for success becomes more difficult. Two

particular things have greatly aided companies in their quests to accomplish these goals.

They are the innovative software products of CAD/CAM and, last but not least, the World

Wide Web.

An important program has aided companies both over the world. Computer-aided design

and computer-aided manufacturing (CAD/CAM) is the integration of two technologies. It

has often been called the new industrial revolution. In CAD, engineers and designers use

specialized computer software to create models that represent characteristics of objects.

These models are analyzed by computer and redesigned as necessary. This allows

companies needed tractability in studying different and daring designs without the high

costs of building and scrutiny actual models, saving millions of dollars. In CAM, designers

and engineers use computers for planning manufacturing processes, interrogation finished parts,

controlling manufacturing operations, and managing entire plants. CAM is linked to CAD

through a database that is shared by design...

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References

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Right, here are some terms to what the author was referring to:

Business Process Engineering (BRP) referes to computerising all functions as integrating them to one. It was introduced in the 70s. Enterprise Resource Planning (ERP) is an evolution of BRP, introduced in the 90s. It is fundamentally the same but better, more flexible and centralised. Lean Manufacturing was an translation of ERP, based on the Japanese Total Quality care (TQM) and Toyotism phillosophy. It enabled to downplay waste in the supply chain and minimise inventory/stock. The final chapter in the Management Information frame (MIS) Saga is Customer Relationship Management (CRM). It was introduced 1999/2000 and is a response to globalization and the Net, enabling a better communication between sites in different countries, segementation etc. Basically every company has an ERP system locally and CRM connects them all together. The Internet made this happen, and the software is similarly used for online-sales, Customer Service, etc. Important to note is that the distress rate with these standardised packages is quite high and requires support from top-management, good planning and training of the users. Every big company has a system like this in place dependable now, thus far the effects vary from industry to industry and can lease to a more efficient structure in the company (i.e. faster information, downsizing of depatrments). Hmm, maybe I should just right an essay on this? Lata :-P

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