Marketing Management

Marketing Management /BPMM 6013 Assignment 1 (Individual) - Product Choose an ethnic group (in Malaysia). Based on reliable secondary sources, describes its demographic environment in terms of race, age distribution, growth potential, income, training levels and other demographic characteristics. (You may use tables, diagram etc to extradite your findings). Try to relate and explain the marketing implications of above findings in terms of potential market and/or over complete(a) market and/or declining market or hidden or ignored market with potential in the conclusion section. Organizations virtually the world are experiencing the effects of cultural and global novelty. The organizations take away to do a research in beau monde to set how each company is affected by demographics factors, how these factors are managed and what ashes are implemented to enhance the success of the business. The dynamics and dimensions of diversity in an increasingly global business environment buns challenge the demographics factors of most organizations. Among these complexities, organizational will encounter demographics factors much(prenominal) as age, race, education level, gender and others.

These diverse factors enforce the organizations to be prepared to recognize the individuals behavior that is influenced by culture, values and beliefs. The most important for marketing purposes is to understand the abbreviate of necessities of population for the future market. In studies such as stinting Growth and Demographic Transition, its been shown that the way the population of a nation is distributed across different age groups can grant a great impact on that nations stinting performance. For instance, nations with a high proportion of children are likely to devote a high proportion of public and private notes to their care, which may gladden the hearts of parents but tends to depress the ill-treat of economic growth. In contrast, if most of a nations population is of working age,... If you want to get a full essay, order it on our website: Orderessay

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