Hospitality Marketing

Page 1 2304HSL - Hospitality Marketing (Semester 1, 2012) MARKETING PLAN date - OVERVIEW In groups of two (pairs), you atomic number 18 required to research the selling environment of an Australian hotel or hospitality organic law with which you are familiar or have an interest in. This may be an organisation where you currently work. You are to assume the position of the organisations Marketing Manager who is responsible for preparing a paper for the organisations management team in govern to commence the annual business planning process. Overall this denomination represents 40% of your overall course assessment. 10% of the mark for find oneself be awarded for progress check grant due in week 5 and 30% of the mark will be awarded for the written report assignment due in week 10. Course Workbook: The assignment builder activities in your tutorial workbook should avail you in considering key issues relating to this assignment. References: Use APA reference style (refer to the perspicacity tab for a quick guide to APA reference style. institution: 12-point font Arial or Times New Roman. 1.5 line spacing. wiz sided printing. Please collate the pages together and staple in the apex left hand corner. Do not submit the assignment in a plastic folder or binding.

deviate A PROGRESS CHECK - BACKGROUND RESEARCH & outline (10%) In order to develop a comprehensive and uplifted standard marketing strategy assignment you first drive to complete extensive background research and compendium. This research and epitome is to ensure that as much relevant information nearly the current (and possibly past) operating environment is gathered and understood, so that appropriate marketing strategies are developed. Accordingly, for Part A of this assignment, you are required to conduct a comprehensive situation analysis of your selected organisation. In conducting this analysis, you will need to consult with industry resources (e.g., plans, reports, etc.) as well as academic literature to identify... If you want to get a full essay, order it on our website: Orderessay

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