B120 Tma01 Draft Ideas

1. Introduction This assessment aims to address the concerns of Patricia parliamentary law; CEO to the Lodge Bistro orbit has on her current situation in the market. I pull up stakes be using the SWOT analysis, Capon (2004) to identify areas that need to be reviewed within the chain and provide propositions on how areas identified as weaknesses can be tackled, highlighting opportunities that can be ceased by the chain with the aim to be successful in the future. 2a. constitute and Explain Problems By highlighting the key factors I am able to pinpoint aspects of the business that can be improved, these issues may have been overlooked and/or ignored in the outgoing due to the chain being ‘constrained by its radiation diagram’ and its image being based on a notion developed in the late 1980’s. (Reference quote from assignment carapace study). The SWOT analysis allows the business to focus on the congenital and external factors that have a direct impact on business.



Title: Diagram showing SWOT Analysis for The Lodge Bistro Chain STRENTHS - Well cognise in local area - Communication in the midst of managers and head office - client loyalty - Recognisable - Computerised systems - Long serving management STRENTHS - Well known in local area - Communication between managers and head office - Customer loyalty - Recognisable - Computerised systems - Long serving management WEAKNESSES - Menu - go out décor and image - Inconsistencies between establishments - unappealing to younger market - Standard of food - Overworked staff - faculty turnover - Differing ranges - Location of some cafes WEAKNESSES - Menu - Dated décor and image - Inconsistencies between establishments - Unappealing to younger market - Standard of food - Overworked staff - Staff turnover - Differing ranges - Location of some cafes The Lodge Bistro The Lodge Bistro OPPORTUNITIES - Expansion pass on than the SW - Introduction of ethical range i.e. organic - Publicity - Loyalty schemes - New up to... If you want to get a full essay, order it on our website: Orderessay



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